There are many reasons you might want to use a real estate CRM system. But if you’re not familiar with the term, you may not know all of the benefits of using a real estate CRM. Read on to learn more about the top 5 benefits of using real estate CRM.
1. Real estate CRMs organize your information all in one place.
As a real estate agent, you probably generate leads from many sources, including social media, email campaigns, and your website. Trying to coordinate databases from each of these sources would be a nightmare.
With a real estate CRM, you can organize all your information in one place. CRMs make it easy to collect information and access it from any device.
2. Real estate CRMs can be used to contact past clients.
As a realtor, you may be focused on generating new leads and forget that past clients may need your services again.
With a Ixact CRM, you can organize and separate past client data and communicate with past clients regularly. This can help keep your name fresh in their mind and make sure you’re the one they call when they have real estate needs in the future.
One great idea is to set up “home purchase anniversary” emails. Once a year, on the anniversary of buying their home, you send out a short and sweet email congratulating them. This serves the purpose of keeping in touch, without being too pushy or annoying, driving these valuable past clients to unsubscribe.
3. You can use your CRM to generate immediate responses.
The key to successful conversions is to respond to inquiries immediately. However, you can only be in one place at a time. Fortunately, your CRM can be set up to immediately respond to inquiries with a welcoming and reassuring auto-response that lets clients know they matter.
Auto-responses are not ideal, but they may help the client feel that they are valued and that their business matters. As soon as you’re free, you can respond to them personally, and you will succeed better than if you waited without an auto-response.
4. Your CRM will give you feedback about what works.
When using a CRM to communicate with clients and leads, you’ll collect data on what strategies work best. For example, most CRMs can track the percentage of emails that are opened or clicked on.
If you can’t measure something, you can’t improve on it. Without a CRM, it’s near impossible to compare success rates across platforms. You need a specialized tool for the job, and CRMs fit the bill.
5. CRMs let you customize your services.
Most CRMs allow you to collect data about prospective clients and what they’re looking for in a home. Instead of having to rely on memory or jotted down notes, CRM software has built-in areas to enter this data.
That way, you’ll see that your clients are interested in a home near a good school, and you can send them listings that better meet their needs. Some CRMs can even do the emailing for you automatically!