Many independent contractors do their best to streamline costs so that they can boost net profits throughout the year. As a real estate agent, you may spend the majority of your operating budget on various marketing expenses. After all, you need to generate new leads for future profits. However, this is not the only way to generate income. Using a real estate CRM could help you to bolster profits through the many benefits that it can provide, and this means that a CRM may be a very lucrative investment. These are four signs that you could benefit from using a real estate CRM program.
1. You Lose Touch With Past Customers
Most real estate agents have a lengthy list of clients who they have closed deals with or who may seemingly live indefinitely on the fence. These past customers have inherent value to you. This could be through future business potential directly and from referral business. However, you have to remain in touch if you expect to take advantage of these contacts. A CRM designed for real estate agents can help you to monitor individuals who you may need to touch bases with soon.
2. You Feel Lost
If you regularly sit down at your desk each morning with uncertainty about where to begin, a CRM may be highly beneficial to you. A CRM can be used to give focus and structure to your days. For example, in between meetings, closings and home tours, the CRM could tell you which previous and current clients you need to reach out to each day.
3. Your Forget Important Details
A CRM typically has a spreadsheet-like list of customers and leads, but it also usually lets you create and view individual profiles for each contact. Through the profile page or record, you can browse through contact details, notes about previous conversations and more. Some programs even let you connect emails to the records. When you are preparing to call or email a contact, you can quickly and easily browse through the record to refresh yourself. This can help you to sound more knowledgeable and to serve your customers more professionally.
4. You Spend Too Much Time Creating Reports
With a CRM at your disposal, you may spend many long hours each week manipulating data and sorting through spreadsheets to create reports that are functional for various needs. The best CRMs available for real estate agents to use typically have exceptional report generation capabilities. This may include the ability to generate customized reports.
As real estate agents become more successful and busier, taking advantage of technology becomes essential. If you are not yet using a real estate CRM, it may be time to explore available products.