Businesses don’t have to feel intimated when investing in a CRM. In fact, migrating to CRM for real estate for most businesses is surrounded by an array of myths and fears. Don’t let the misconception get in your way to investing in the best real estate CRM. Before you decide on the right CRM for your business, you need to debunk these misconceptions. 

1. CRM is expensive

In the past, CRM comprised of an installation of the software on-premise software, which meant that companies had to incur installation costs, licensing costs, hardware costs, and training costs among other charges. These fees made CRM an expensive investment for most businesses. However, the CRM market these days has an array of options that are affordable for all business types and sizes. That is because CRM software has cloud-based features that store the company’s data on their servers, which enables online accessibility of data so hardware and installation costs are avoided.

2. CRM is too time-consuming

Businesses have for a long time believed that CRM consumes a lot of their time when entering new client data into their database, which deters them from talking to their current customers. The truth is that the best real estate CRM makes data accessibility quick and painless, and it also updates data quickly. The software consolidates data into one place, which saves your time and also meets the needs of your current and potential customers. In fact, most CRM platforms are designed to import a company’s current spreadsheets to fasten the process of centralizing your database.

3. CRM is for big companies

The misconception that large businesses only use CRM software with global target reach has been there for some time now. However, any business size that focuses on its customer satisfaction can significantly benefit from using CRM. If your company’s objective is to communicate with your customers better and enhance sales, then CRM will assist you to centralize and manage your company’s data to achieve that.

4. CRM is only for the sales team

CRM plays an integral role in ensuring increased sales and offering best sales customer experiences for the sales teams. However, it is not the only department that can enjoy the benefits of CRM in an organization. The software offers data reports and customer information that are essential for customer-facing interactions. Business owners can also benefit from this software since it helps in making strategic decisions.

5. CRM is too complex

Previously, companies had to engage their teams in extensive training to ensure that employees are conversant with CRM before they incorporate the new system. However, the modern CRM software platforms are created to integrate with the company’s system quickly and are easy to learn for employees. In fact, a company can sync its favorite tools to ensure easy access to the things it requires. Additionally, CRM vendors usually offer complementary customer support for companies when they get stuck.